What is Visual Merchandising?
“If you have ever stood outside a shop admiring the artistry of the window display, been distracted by a sale item while passing through a department store, or paused to take in information from a store guide, then you have been sidetracked by visual merchandising. If you purchased something as a result of stopping in your progress along the pavement or through a store, then you have succumbed to its supremacy.” Tony Morgan (Visual Merchandising Window and in-store displays for retail, 3rd edition, 2016).
“The visual merchandising of the store is based on the company’s business idea, marketing plan and the intended image. Visual merchandising implements the company’s visual line.” (Visual Merchandiser, Annika Hirvi).
“Visual merchandising is commercialization and creating experiences.” (Anna Juusela).