Welcome!

Retail is not dead! It just needs fresh ideas and new ways to see what are the ingredients in making great customer experience!

This site is made for professionals in retail sector from store owners, buyers, visual merchandisers to staff.

Behind this site are entrepreneurs Anna Juusela, Tiina Oilinki and Visual Merchandiser Laura Sanchez, interested in the future of retailing. We are frustrated with scattered information that is difficult to find in one place. So here you will find interesting articles, views, guidance, idea, inspiration… Topics: Trends, Buying and Inventory Management, Profitable Visual Merchandising, Technology, Digitalisation (Blockchain, AI, AR, VR).

We hope you find this site useful!

Anna, Tiina & Laura

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Why?

Visual Merchandising is the missing, essential component that makes the customer’s shopping experience smooth and interesting. The retail sector faces major challenges, nowadays the media is a store and the store is a media. Retailers must be able to master the art of social media, online stores, popups and brick and mortar, serving the customer in the best ways possible.

During this information flood, we are bombarded with information in every direction, so it may be difficult to find information that is essential to ourselves. That is why we have decided to gather here important and useful trade-related information for you. Our goal is to help the trader, visuals, sales staff and other business stakeholders find information and learn new things.

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What?

This site is created for you, to help in the age of the information overload. We  have curated the information and generated ideas so you may enjoy.

From the site you will find selected and useful information about the retail sector in the form of videos, links, book recommendations, etc.

Trends

Purchases and Inventory Management

Visual Merchandising

Digitalisation

While studying the site, it may take some time, so take a relaxed attitude, take your time, reserve some drinks and snack in the vicinity and go for an inspirational journey!