There is nothing more relevant today, than experiences. Still, there is huge potential to be grasped in the experience economy both in online and offline. In here you find articles and information related to experience economy.
These five questions can help retailers improve their in-store experience and put them on the fast track toward profitable growth in 2018.
In an experiment that takes experiential retail to new heights, Gucci is offering the public the opportunity to pay 8 euros for the privilege of being marketed to by Gucci within a 14th-century palazzo in Florence, Italy,
In a world where traditional retail is dying, stores must embrace communal experiences, explained retail futurist Doug Stephens on stage at #BoFVOICES. Watch now.
London – Central Saint Martins graduate Martina Rocca’s Emovos project explores the ethical implications of a future in which brands sell emotional experiences to consumers.
Many retailers are trying to turn everyday store visits into “experiences” for customers, offering wine tastings, video booths and more. Is it paying off?